Tuesday, February 17, 2009

Asher Roth mixtape: The Greenhouse Effect

I worked with Heightened Designs Unlimited (HDU Creative) on this project. I did a lot of research for this one as to the likeness of the subjects and their respective bodies of work. These DJ's have a steep reputation as you will find if you look. Asher Roth, on the other hand has really surfaced in the last 2 years and is all he is cracked up to be when it comes to rapping. He also has a social community, a myspace page (both of which are beautifully designed my HDU Creative), and a growing list of TV appearances and articles, both in print and online. Basically, the collaboration of these 3 is a big deal and has created much buzz which you will notice if you haven't already.

The name and uh...theme..of this mixtape cover were already in place when I got the call. I submitted 3 concepts in the style of 'mad' scientists, this one not the most mad, but certainly the best portrayal of Don Cannon, DJ Drama and Asher Roth.

Asher Roth can really rap. Check it out (Explicit), download it for free...HERE

Thanks to Heightened Designs Unlimited and everyone on the Asher Roth team. This was a real joy for me.


Vince Gorman said...

Nice Dan, this looks like it was fun to create. Looks great!

Colin said...
This comment has been removed by the author.
Colin said...

Dan, a friend just turned me on to Asher Roth a few days ago, so I was surprised to come here and see you creating some awesome album art for him. Any chance of seeing the other two concepts?

jaroslaw said...

Nice work Dan Thomas!